THE EDGE CAUCUS EDITION
http://www.edge.org
[4,900 words]
This online EDGE edition (with links and Edge Video) is available at:
http://www.edge.org/documents/archive/edge236.html
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THE THIRD CULTURE
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THE IMPLICIT ASSOCIATION TEST
A Talk with Mahzarin Banaji and Anthony Greenwald
[Edge video]
BANAJI: What is remarkable about this test, which is called the Implicit Association Test-the IAT-is that it allows you to be a subject in your own experiment. Most scientists do not have the remarkable experience of being the object of study in their own research.
GREENWALD: The IAT provides a useful window into some otherwise difficult-to-detect contents of our minds. In some cases, we find things we did not know were there. It may be "an inconvenient truth" that what's there is not what we thought was there or want to be there. But I think it is generally something we can come to grips with.
[More]
http://www.edge.org/documents/archive/edge236.html
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PRESIDENTIAL CANDIDATES IAT
The Presidential tests are based on an assumption central to our research:
We may not know our implicit, less conscious preferences.
So, take the test to see how its result matches up to your consciously expressed choice of candidate.
The political preference test is interesting because a voting decision is made quite deliberately. The candidate you explicitly endorse is likely to be the candidate you will vote for - even if the IAT should predict a different preference.
Yet if the IAT suggests a different candidate preference than the one you believe yourself to have, it can be the basis of interesting self-examination of why such divergence exists.
[Proceed to either the Democratic Candidates task or the Republican Candidates task.]
http://www.edge.org/documents/archive/edge236.html
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EDGE IN THE NEWS
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CONDE NAST PORTFOLIO
February 11, 2008
TECH OBSERVER
by Kevin Maney
Daily Brew: Valuable Reasons to Check Your Kid's Closet
RacketBoy.com: They must be lying around the house somewhere. (Try your kid's closet). The rarest and most valuable Super Nintendo video games.
NYTimes.com: In the country of record debt and credit card lovin', how do Americans spend their money?
LATimes.com: The upside of pollution--all our man-made junk is giving life to a new breed of organism.
Edge.org: From the existence of ghosts to losing faith in equality, the world's top scientific thinkers change their minds on some provocative issues.
SmashingMagazine.com: 10 principles of effective web design in the age of A.D.D.
--Kevin Maney and Andrea Chalupa
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This online EDGE edition (with links and Edge Video) is available at:
http://www.edge.org/documents/archive/edge236.html
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EDGE
John Brockman, Editor and Publisher
Russell Weinberger, Associate Publisher
Karla Taylor, Editorial Assistant
Copyright (c) 2008 by EDGE Foundation, Inc.
All Rights Reserved.
Published by EDGE Foundation, Inc.,
5 East 59th Street, New York, NY 10022
EDGE Foundation, Inc. is a nonprofit private operating foundation under
Section 501(c)(3) of the Internal Revenue Code.
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