(1,990 words)
This online EDGE edition with links and graphics is available at:
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THE THIRD CULTURE
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THE EDGE DINNER - 2008
Monterey, California - February 27, 2008
Indian Summer Restaurant
PHOTO ALBUM & SLIDE SHOW
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THE REALITY CLUB
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Douglas Rushkoff, Alan Alda on Nicholas Christakis's "Social Networks Are Like the Eye". Christakis Replies.
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DOUGLAS RUSHKOFF: I'm delighted to see Christakis working to codify the process through which ideas and behaviors spread through social networks. Finally, a scientist - not a marketer - is interested in mediated social contagion.
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ALAN ALDA: About thirty years ago I started wondering how fads and fashions in ideas, behaviors, foods, clothes, medicine, politics, and pretty much every other human activity could seem to spread through a culture like a contagion. So I began collecting hundreds of papers and books from different fields in the hope of finding someone who was examining this deep and mysterious question in a way that was quantifiable. It's exciting to see Nicholas Christakis attacking this notion scientifically because we're at a point now generally where it's fashionable to talk about fashion but not necessarily to study it with rigor.
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NICHOLAS A. CHRISTAKIS: In his comments regarding "Social Networks Are Like the Eye," Alan Alda highlights three distinct, albeit inter-related issues, two of which are also touched on by Douglas Rushkoff: the role of mechanisms of spread in social networks; the problem of determining the mechanisms of spread; and the analogy of a swarm that is sometimes used to understand certain social network processes.
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