(5,340 words)
This online EDGE edition with links and graphics is available at:
http://www.edge.org/documents/archive/edge244.html
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THE THIRD CULTURE
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These are exhibitions which are not material, but which are more virtual, virtual in the sense of them always being able to be reactualized. They can be revisited and reactualized and updated, and they are also not related to a place. The exhibition can go to where the viewer is. Anybody in the world can download these formulas and pin them on the wall, or they can do their own and trigger their own formulas. We are in the very early days of understanding how the Internet can be used for exhibitions.
A RULE OF THE GAME
A Talk With Hans Ulrich Obrist
15 May – 17 August 2008
Reykjavik Art Museum – Hafnarhús
Experiment
Marathon
Reykjavík
Curated by Hans Ulrich Obrist
In collaboration with artist Olafur Elíasson
Beginning May 15, EDGE travels to Iceland for the Reykjavik Arts Festival, which will reprise the EDGE "Formulae of the 21st Century" project, presented last October at the Serpentine Gallery, London, by curator Hans Ulrich Obrist, Co-Director of the Serpentines Exhibitions and Programmes.
That EDGE project was a response to Obrist's question: "What Is Your Formula? Your Equation? Your Algorithm?" One of the highlights of the Reykjavik Arts Festival will be the Experiment Marathon Reykjavík, an exhibition and program of related events organized by the Reykjavík Art Museum and the Serpentine Gallery, London. Lasting from 15 May through August 17, the focus of the project is experimentation. The RAM [Reykjavik Art Museum] will become a laboratory in which leading artists, architects, film-makers, and scientists will create an environment of invention through a series of installations, performances and experimental films.
Additionally, previous related projects will be presented as archives within the exhibition. The exhibition and related events are curated by Hans Ulrich Obrist, Co-Director of Exhibitions and Programmes and Director of International Projects, Serpentine Gallery, London, in collaboration with artist Olafur Elíasson.
The Experiment Marathon Reykjavík builds on the enormous success of the recent Serpentine Gallery Marathons which have taken place in successive Serpentine Gallery Pavilions, an annual architectural commission conceived in 2000 by Serpentine Gallery Director, Julia Peyton-Jones. In the 2007 Serpentine Gallery Experiment Marathon, which took place in the Pavilion designed by Olafur Elíasson and Kjetil Thorsen, leading artists, writers and scientists performed a huge variety of experiments, exploring perception, artificial intelligence, the body and language.
Participants included John Brockman, Steven Pinker, Marina Abramovic and John Baldessari. The event was collaboration with Thyssen- Bornemisza Art Contemporary. The Serpentine Gallery Marathon series began in 2006 with the 24-hour Interview Marathon conducted by Rem Koolhaas and Hans Ulrich Obrist. A presentation of these previous programs will be shown in the Reykjavik Experiment Marathon in a pavilion of archives designed by Ólafur Elíasson and Einar orsteinn. Another collection of archives will refer to Hans Ulrich Obrist's and Barbara Vanderlinden's exhibition, Laboratorium, from 1999.
A substantial catalogue will be published on this occasion, documenting the Experiment Marathon Reykjavík together with previous marathons and with textual contributions by Bruno Latour and others. Obrist and I, as Edge readers may recall, have a mutual connection: we both worked closely with the late James Lee Byars, the conceptual artist who, in 1971, implemented "The World Question Center" as a work of conceptual art.
As a curator, he is ever curious about the world around him and this includes the latest ideas and developments in science. Obrist interviewed me for Art Orbit in the 90's. With this Edge feature, I get to ask the questions.
HANS ULRICH OBRIST, a Swiss curator, is Co-director of Exhibitions and Programmes and Director of International Projects, of the Serpentine Gallery in London.
[MORE]
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IN THE NEWS
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THE NEW YORKER
May 12, 2008
ANNALS OF INNOVATION
IN THE AIR: Who says big ideas are rare?
By Malcolm Gladwell
... In 1999, when Nathan Myhrvold left Microsoft and struck out on his own, he set himself an unusual goal. He wanted to see whether the kind of insight that leads to invention could be engineered. He formed a company called Intellectual Ventures. He raised hundreds of millions of dollars. He hired the smartest people he knew. It was not a venture-capital firm. Venture capitalists fund insights-that is, they let the magical process that generates new ideas take its course, and then they jump in. Myhrvold wanted to make insights-to come up with ideas, patent them, and then license them to interested companies. ...
[MORE]
[ED. NOTE: See Lions: Africa's Magnificent Predators: A Photo Essay By Nathan Myhrvold, 8.1.07]
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This online EDGE edition with links and graphics is available at:
http://www.edge.org/documents/archive/edge244.html
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Edge Foundation, Inc. is a nonprofit private operating foundation under Section 501(c)(3) of the Internal Revenue Code.
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EDGE
John Brockman, Editor and Publisher
Russell Weinberger, Associate Publisher
Karla Taylor, Editorial Assistant
Copyright (c) 2008 by EDGE Foundation, Inc.
All Rights Reserved.
Published by EDGE Foundation, Inc.
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